For birth professionals

Mothers Plan turns a family's state, insurance, and jobs into one dated timeline of the paperwork a birth triggers. Log in free, the full product, no card, no time limit. Look through it, check the sourcing, see if it's something you'd want near your name.

Here's why it's free to you: word of mouth from professionals families already trust is the whole marketing plan. When you want a client to have it, you give her a copy. When she'd rather buy it herself, your code gets her 25 percent off.

• A free login: the full product, permanently
• Ten gift copies to start, free to clients for good
• A code that gets your clients 25 percent off if they buy instead
• A page with your name or practice on it, yours to set up if you want one

Everything in the product is sourced and dated, so you can check it against what you're already telling clients.